6 Reasons Not to Slow Down this Holiday Season

by | Dec 2, 2013 | Blog

It’s easy to talk yourself into slowing down when the holidays come around. You’ve been working hard all year, prospects are probably on vacation, your colleagues in other parts of the company are taking it easy, and the eggnog is flowing in the lunch room. Well this is the perfect time to step it up. Here are six reasons why you should buckle down, focus and end the year strong: Other salespeople are taking it easy. This means that there are fewer competitors calling on your prospects. We all know what that means. Your call or email is more likely to get a response so it’s a great time for reaching out to all those hard to reach prospects. Many companies operate with a “use it or lose it” approach to budgets. This means that some of your prospects may have money that they need to spend or risk losing that part of their budget for the year. I’ve never met a businessperson who wants a smaller budget to work with. Wouldn’t you like to be the salesperson that calls on them at the time that they’re trying to figure out how to spend that money? It won’t be you if you’re off shopping for gifts during an extended lunch break. If you’ve already hit (or are close to hitting) your goal for the year, now is the perfect time to blow it way and make even more money. It feels great to end the year on a high note.  You can build greater rapport with partners and prospects that are also working through the holidays. This can also mean that they might...