3 Life Lessons I Learned from Writing a Book

by | Apr 18, 2014 | Blog

  I accomplished a major life goal last month. I published a book: Social Media for Salespeople.  This accomplishment not only allows me to check off “write a book” from my bucket list; it has also taught me 3 important life lessons. First a little background on how I was led to writing this book. Although I have always loved reading and have imagined myself writing a book someday, I had not been in the practice of writing anything that someone else might read other than emails, proposals and tweets. In spite of this lack of any evidence that I might be able to write something of merit, I was fortunate enough to be invited to contribute to the salesforce blog. I began to tentatively contribute a post here and there about sales techniques and social media. I got some encouraging feedback from people who said that the information I was sharing was helpful to them. This got me thinking that perhaps I could help other salespeople navigate the unwieldy world of social media. I began to research what was available on Amazon and what was available for free online and found pricey business books about social media marketing and a ton of free e-books that had the true purpose of promoting social media training consulting or software products. There wasn’t a straightforward step-by-step guide that walked a salesperson through how to use Facebook, twitter, etc. to build their pipeline. There was a need. I had a solution. Salespeople love these types of situations. So I decided that I would write the book. Here are some life lessons that...