14 LinkedIn Tips for Salespeople to Use Each Day

by | Oct 8, 2014 | Blog

LinkedIn is the most important platform for salespeople to master. I can’t even describe how huge my crush is on LinkedIn. There are a number of ways that salespeople can make great use of LinkedIn on a daily basis. Here are several strategies and tactics that you can put to use right away: 1. Research on prospective clients. Before I call or email someone, I like to check that person out on LinkedIn. This allows me to: See their title (is this the right person for me to be reaching out to about a certain opportunity or not?) Know a bit about their background (perhaps we have something in common around past work or education) Look for their Twitter handle and follow them on Twitter, etc. See if they posted anything in their status update. This can give you insight into what they are working on and thinking about right now. If you have one of the upgraded accounts, you can have access to enhanced search, which is very helpful if you’re calling on larger organizations and you need some help sifting through the employee roster. 2. InMail. If you’ve identified the person you want to reach out to and you don’t have their email address, you can email them through LinkedIn using the InMail system. Depending upon what type of account you have (and I hope you have a paid account with a number of InMails at your disposal), you can send an email to someone you don’t actually know. Below are some quick tips and you can see more in my “Why Salespeople Should Stop Cold Calling”...